Should Sony / Microsoft Enter Dedicated Retail?

  • pigsy2400 11 Feb 2013 14:00:43 161 posts
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    The demise of many highstreet gaming retail outlets has been covered
    in quite some depth in the news and in the gaming community.

    With the likes of Game, Gamestation,HMV & Blockbuster going into
    adminstration and having major difficulties over the last few years, it
    does have to beg the question, what impact will the Next Generation of
    consoles have on these businesses & vice versa?

    With many highstreet supermarkets like Tesco, selling the latest titles at a loss just to get the traffic of customers through the doors which coupled with bad business models has contributedtowards the gaming retailers decline over the last few years, would itmake sense for Microsoft and Sony to enter the retail space?

    This might sound ridiculous, but all you have to do is look at how Apple
    have took this approach to selling their own hardware at their own
    retail space and the madness that ensues on the opening of a new store
    and the release of new hardware.

    What do you think? Would you go into a Sony / MS store to buy your Next Gen gaming needs if dedicated stores existed?

    Do you think you will have no choice as the gaming retail sectors go bankrupt and cease to exist?

    Will this increase the speed of Cloud Gaming becoming the norm?

    Edited by pigsy2400 at 14:01:47 11-02-2013
  • Deleted user 11 February 2013 14:03:05
    Digital all the way, I reckon.

    Apple can have shops because they have a bazillion trillion pounds and people, for some utterly fatuous reason, actually find the physical objects sexually stimulating.
  • Deleted user 11 February 2013 14:04:04
    MS already have shops, just not here.

    No idea what they sell in them tbh.
  • Blerk Moderator 11 Feb 2013 14:05:22 48,227 posts
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    Sony/Microsoft, bringing RRP-only games to the high-street as well as the digital market! Three year old tat, a BARGAIN at only 59.99 + VAT.
  • Dirtbox 11 Feb 2013 14:07:42 90,178 posts
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    Post deleted
  • Deleted user 11 February 2013 14:08:41
    Well that's that thread cleared up.

  • Gambit1977 11 Feb 2013 14:11:22 10,396 posts
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    Boab wrote:
    MS already have shops, just not here.

    No idea what they sell in them tbh.
    Went to one in a mall in Connecticut, it was dead, the Apple store down the row was absolutely heaving.

    They were promoting those tablets and Kinect very heavily. They even had a kinect and tv set up for kids outside.
  • Deleted user 11 February 2013 14:11:30
    I started a thread about this a while ago. I'm convinced this will happen.

    The future of retail is not for the purchasing of stock, but becoming a showcase for the brand itself, and providing immersion in that brand. Apple are masters of this. They know many of the people who go into the shop won't buy until they get home, and if anything that's their preference. MS and Sony I'm sure will provide something similar before too long.
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