New and improved!!

Jetset_UK 2 Mar 2005 18:40:51 3,578 posts
Seen 2 years ago
Registered 18 years ago

Forgive my complete ignorance, but would it be against trade description laws to advertise something as 'new and improved' if it wasn't new and/or improved?

If it is illegal, and all these products really are getting better and better, then where/how will it end? Toothpaste that you just have to show to your teeth for a gleaming smile?
VoIP so good that you dont need madder max to sell it to you?
or games so good, that just opening the box results in a pant expanding moment of giddying joy??

rickalish 2 Mar 2005 18:49:00 1,839 posts
Seen 6 months ago
Registered 17 years ago

Do you think anybody actually goes "ooh. This ones been improved. I thought it was crap before!" and tries to sue Proctor and Gamble for selling it?

GrandTheftApu 2 Mar 2005 18:49:41 6,117 posts
Seen 2 years ago
Registered 18 years ago

My brother did some work for a large crisp manufacturer, once a year they would hold a review to see if they could get away with using cheaper ingredients and still taste ok. If they felt they could get away with it they would relaunch the crisps with 'New improved' emblazoned on the packet.

MrTomFTW Moderator 2 Mar 2005 18:50:05 47,501 posts
Seen 4 hours ago
Registered 18 years ago

and just to think - all this time we've been using old and inferior!

rickalish 2 Mar 2005 18:57:24 1,839 posts
Seen 6 months ago
Registered 17 years ago

with soap powder they always say whites whiter than white.

WTF?!
I don't want clothes that dazzle and blind people.
My charming personality is more than enough...

/eats cheese.

rickalish 2 Mar 2005 18:59:38 1,839 posts
Seen 6 months ago
Registered 17 years ago

Fruit_Salad wrote:
Where are you going? New job?

Yeah. Another call centre, but easier going environment.
Suits me!
Jetset_UK 2 Mar 2005 23:41:11 3,578 posts
Seen 2 years ago
Registered 18 years ago

Whiter than white, thats a perfect example. How much whiter than white can you get??!?
sam_spade 2 Mar 2005 23:42:07 15,745 posts
Seen 5 hours ago
Registered 20 years ago

Well if something is new, how can you have already improved it?

Sometimes posts may contain links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.