Following Rumour: GAME in trouble

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  • robohobo23 28 May 2016 12:02:17 8 posts
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    Treat as rumours for now, but looks like stormy waters ahead for Game.

    “This has had no material impact on the group’s ability to purchase stock from suppliers on credit terms, though this may change as the group’s peak trading period approaches.”

    This news comes as a shock to employees who fear for the future of their jobs. We have been informed by a GAME employee that the future for the company relies on E3. He asks to remain anonymous but said:

    “Staff are fearing for their jobs as we don’t know what the future holds. We have been told it all relies on E3 and what the companies announce, along with demand of up and coming games. We have had a poor few years as the transition to next-gen for consumers did not happen as quick as anticipated”

    Even with 60 million “next-gen” consoles sold world-wide it has taken a few years and much longer than industry specialists thought it would for people to upgrade.

    “We need something new to sell” our source said, “However the rumored upgraded Xbox and PlayStation Consoles are not what people want just yet, it’s just too early as people have only recently made the transition. Nintendo are keeping quiet about the NX and it’s still uncertain if they will release before April 2017 (this financial year)”.

    “At present EA have cut ties with us and we can’t get the stock, that’s going to have a huge impact on us with the AAA games they have coming out towards the end of the year, at present we have only been given enough stock to fulfil Pre-Orders for Mirrors Edge. If this is a poor E3, or things are not coming out till later 2017 we are in serious danger of mass closure!”

    This news its a sad affair, if the stores can’t provide stock then it will drive consumers towards online retailers, thus having a knock on effect as GAME looses even more custom. We are keeping a close eye on things at OutofLives as GAME is needed on our High Street and will be another loss to us consumers. I personally will miss the midnight launches and finding those hidden gems in stores. That said I won’t miss the constant “do you want to pre-order anything while your here?” Question anymore. We wish all the best to the staff at GAME and good luck for the future.
    http://www.outoflives.net/2016/05/28/game-stores-to-close/
  • atothewest 28 May 2016 12:05:02 1,150 posts
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    Maybe selling everything for a consistent £10 more than your competitors hasn't turned out to be the smartest business practice.
  • the_milkybar_kid 28 May 2016 12:08:33 8,474 posts
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    We need something new to sell” our source said.

    No, you needed to get with the times about a decade ago instead of guilt tripping kids and nannies into buying fucking disk insurance. There's many, many reasons why Game have struggled to get by, needing new stuff to sell isn't any of them.

    Edited by the_milkybar_kid at 12:09:05 28-05-2016
  • spindle9988 28 May 2016 12:14:27 5,222 posts
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    They are so stupidly expensive. New games cost £54.99 most of the time which is about £17 more than they cost in sainsburys 5 minutes away. It's no surprise they're failing
  • smugla 28 May 2016 12:19:35 2,303 posts
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    Dont they do this from time to time so we spend our points and cash :)
  • devil_badger 28 May 2016 12:43:49 812 posts
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    Wasn't it EA who was the first to refuse to provide games first time round? I seem to remember my Mass Effect 3 preorder getting cancelled, and the local HMV putting up a massive banner saying they were stocking it.
  • Duffking 28 May 2016 12:48:03 16,964 posts
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    Thread seems unnecessary, should just have a "GAME not in trouble" one for the rare occasion they aren't.
  • Dirtbox 28 May 2016 13:07:49 92,595 posts
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    Post deleted
  • THFourteen 28 May 2016 13:12:29 54,987 posts
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    spindle9988 wrote:
    They are so stupidly expensive. New games cost £54.99 most of the time which is about £17 more than they cost in sainsburys 5 minutes away. It's no surprise they're failing
    Its not quite that simple is it. If they cut their prices by £17 they have to sell twice as many games to make the same profit. There is no way they'd double their customers.

    Supermarkets can afford to chop their prices by making money off the people who come in to buy a game but also walk out with ten other things whilst they are there.
  • Daryoon 28 May 2016 13:23:50 5,912 posts
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    Storefront for my local (rather rural) Game was all mobile phones last time I walked past. Figured it the death knell.
  • Rogueywon 28 May 2016 13:43:41 12,387 posts
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    Funny thing is, there have also been recent reports that sales of NFC figurines have gone into freefall over the last few months (Skylanders, Disney Infinity, Amiibo and Lego Universe). It's been clear for a while that with their high turnover (due to pocket-money prices), relatively high retailer margin and rapid product-refreshes, these have been propping up the high-street stores. If that market is indeed going into decline and GAME are indeed in trouble, you can bet your bottom dollar the two are connected.
  • Rose-of-Sorrow 28 May 2016 13:44:55 572 posts
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    Apparently they opened a new store in Sheffield yesterday.
  • Ultrasoundwave 28 May 2016 13:54:27 6,439 posts
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    Might have something to do with the fact that NOTHING changed since the last time they almost went through....
  • ChiefGB 28 May 2016 13:58:42 13,815 posts
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    Apparently it'll be closed by Xmas ;) on a serious note, high streets without shops are going to be a tragic sight in the future.
  • thegrindilow 28 May 2016 14:06:19 65 posts
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    I feel for the employees but any games company hard selling disc insurance deserves to be in trouble.
  • devil_badger 28 May 2016 14:18:41 812 posts
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    They did die. Then someone saw fit to resurrect them and do nothing about why it failed in the first place. Jokers.
  • CosmicFuzz 28 May 2016 14:21:17 32,632 posts
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    They need a reason for people to go in. They can't beat online for prices, so give them something people can't get online. Sell coffees or have sofas and big screens for gaming or regular tournaments or something. They can't continue the way they are now.

    I always liked how Borders/Waterstones let you get a coffee and read a book, then decide if you wanted to buy it. Wonder if something similar could be done with games. Not really thought it through, but there must be a way to use real interaction with customers to their benefit.

    Edited by CosmicFuzz at 14:23:00 28-05-2016
  • captainrentboy 28 May 2016 14:46:43 1,682 posts
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    I'm not saying the company won't get into trouble again over the next year or two.
    But as of right now, there's quite a lot of utterly made up bollocks in that supposed employee quote. :/
  • Deleted user 28 May 2016 14:51:20
    How are the staff "fearful for their jobs"? Nothing has changed since last time, surely they all know the writing is on the wall from a long time ago.

    "Game in trouble" is like saying "The grass is green".
  • Daryoon 28 May 2016 15:04:15 5,912 posts
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    CosmicFuzz wrote:
    I always liked how Borders/Waterstones let you get a coffee and read a book, then decide if you wanted to buy it. Wonder if something similar could be done with games. Not really thought it through, but there must be a way to use real interaction with customers to their benefit.
    So, like, a demo booth for hipsters?
  • LegendaryApe 28 May 2016 19:20:25 2,498 posts
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    I worked for years in Gamestop in Ireland, and I'm surprised that it's still open to be honest. More expensive than everywhere else, and with the disc insurance etc.driving customers off.

    What they did was bring in a load of merchandise, now a large % of a lot of shops floor space.

    The profit margin on most things was at least 40% according to the area manager so that's keeping them afloat. Glad I got out of there.
  • Deleted user 28 May 2016 19:37:46
    CosmicFuzz wrote:
    They need a reason for people to go in. They can't beat online for prices, so give them something people can't get online. Sell coffees or have sofas and big screens for gaming or regular tournaments or something. They can't continue the way they are now.

    I always liked how Borders/Waterstones let you get a coffee and read a book, then decide if you wanted to buy it. Wonder if something similar could be done with games. Not really thought it through, but there must be a way to use real interaction with customers to their benefit.

    A bit late but Borders went out of business before game :)

    Also, with the size of their shops, space is a real premium and they need to ensure they get as much shelf space as possible so big tv's and sofas wouldn't work. The sad truth is high street is dead, the additional overheads mean they must charge a premium over online (Amazon) and with pre orders arriving before release day, those who would have queued until midnight are already playing the game
  • Frogofdoom 28 May 2016 19:38:39 17,973 posts
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    Someone has taken the mcv story and added a load of bollocks to it.
  • markytonline83 28 May 2016 19:42:49 940 posts
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    Well, I would miss Game, but more importantly the death of the video game shop on the high street. Sure a lot of what they sell is overpriced but I also get shed loads of stuff dirt cheap from the two stores near me. Can't remember being pressured into buying disc insurance or add-ons ever either.
  • frightlever 28 May 2016 19:57:14 1,524 posts
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    Dirtbox wrote:
    Much as I think it's sad to see the high street continue it's slow descent to poundlands and clearance outlets, this shower of cunts need to vanish yesterday.
    The city centre here is still doing fine, but move a few miles outside and streets that used to be full of local shops have an alarming number of fake storefronts plastered over buildings.
  • Pierre2k 28 May 2016 20:00:32 1,466 posts
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    GAME are an abomination of a company. Of course I feel for the general employee, but this shower of idiots need the plug pulled.

    They went bust before, got bailed out and changed the proven failure of a business model by....doing absolutely nothing different!!

    People raise a fair point about the Supermarkets, but GAME are dearer than their other competitors. More expensive than HMV (what's left of it) and on pre-owned games they are almost without exception more expensive than CEX.

    I buy out of CEX every now and again, despite seeing a game online and brand new cheaper. I'll pay an extra £1 - £2 for the convenience of getting the game there and then and in my experience the games are usually in immaculate condition (insert free pube joke). My point being, the high street does have an advantage. A recognisable brand, immediate access to a game, the ability to prompt and demo certain titles etc. Most importantly, they could also have knowledgable staff that can offer sage advice when requested. I'd pay a couple of quid more for this.

    What do GAME do with the potential advantages? They have a terrible online that overcharges, double charges and fails. They buy anti-consumer exclusive overpriced special editions, they hard sell disc insurance, they provide no (or terrible) advice and take advantage of vulnerable consumers, their demo units are almost always disconnected and they absolutely kill their "Brand". The only thing left is price and they aren't just a few quid more. They are astronomically higher. Some games I've picked up online for say, £27 when they are £54.99 in GAME. Yes, GAME have higher overheads, but a business model that has to charge DOUBLE a competitor is fundamentally broken.

    It's sad to see the death of games retail on the high street, but I'm even sadder that the abysmal GAME was the last man standing flying the flag for the industry.
  • Fake_Blood 28 May 2016 21:39:20 11,093 posts
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    You'd think that a specialised store would get great prices from their distributors because they buy in volume.
  • PazJohnMitch 29 May 2016 08:06:02 17,276 posts
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    Game's biggest issue was that they assumed all gamers were idiots. They then set up a business model around the concept of ripping off stupid people.

    All half intelligent gamers saw through them instantly and seldom went back.

    Edited by PazJohnMitch at 09:36:44 29-05-2016
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