A commission! But how much to charge?

  • Deleted user 8 March 2006 19:04:10
    Great news for me today - i may be about to get the commission to shoot new stills for a leading post production company's updated brochure and website. I used to work for them 5 years ago, bumped into the MD on Monday, pointed him at my website and got the email this morning complementing my work and saying they would love me to do it.

    So, its not set in stone yet. They want to know my rate for half, or maybe a full days work at their facility, producing around 20 final shots in black and white.

    My work would be very professional, but i dont know how much a pro would charge for this. Has anyone here got experience hiring photographers for this kind of thing? Deem, perhaps? What is the going rate for this in London?

    Cheers in advance...
  • Stickman 8 Mar 2006 19:05:25 29,986 posts
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    One of my mates is a pro freelance photographer in London. I'll text him and ask.
  • Syrette 8 Mar 2006 19:05:29 51,181 posts
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    1 million dollars.
  • Deleted user 8 March 2006 19:29:54
    Stickman wrote:
    One of my mates is a pro freelance photographer in London. I'll text him and ask.
    Cheers Stickman. Anyone know of a web resource for photographers that lists ballpark figures for various types of job in London?
  • Deleted user 8 March 2006 19:35:29
    I'll head over there and check it out, cheers otto. I also posted to dpreview, but I know there's some people here that have hired photographers before too... :)
  • Deleted user 8 March 2006 19:49:08
    When I was studying photography in college we were always advised to never undercharge and always try to get as much as possible. First work out how much this will cost, studio time, assistants, props, etc. Then charge them about £75 per hour on top of your expenses.
  • Freek 8 Mar 2006 19:55:16 7,682 posts
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    Perhaps this article can be usefull, or do a search on the site for more info.

    Edited by Freek at 19:55:32 08-03-2006
  • Deleted user 8 March 2006 23:02:40
    Post deleted
  • Deleted user 8 March 2006 23:04:35
    Keyser_Soze wrote:
    When I was studying photography in college we were always advised to never undercharge and always try to get as much as possible. First work out how much this will cost, studio time, assistants, props, etc. Then charge them about £75 per hour on top of your expenses.

    A quick google of "photographer, ratecard" came up with a ballpark figure of £350-400 per full day (8 hours), or around £200-250 per half day (4 hours). There's no indication of whether they charge extra for processing time afterwards... This also seems a little cheap for London, seeing as I just spoke to someone who did something similar ifor Bolton Council recently, and for 2 hours shooting got paid £400 - but that included extra charges for processing time too...
  • MrCarrot 8 Mar 2006 23:07:56 3,524 posts
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    Just found this linked to on another forum, hope it's some use.
  • Deleted user 8 March 2006 23:15:24
    Superb link, thank you MrCarrott! It's exactly the sort of information I was after.
  • deem 8 Mar 2006 23:54:06 31,667 posts
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  • Deleted user 9 March 2006 00:23:26
    Deem:

    I'm about to go in quoting £550 per half day and £900 per full day, to include:

    - either 4 or 8 hours shooting
    - all the post-processing (20 images, in colour and B&W, both 300ppi and 72ppi, and burning - a further 4 hours of work I estimate)
    - usage for at least a year in their new brochure (which goes around the world) and website, advertising their company to MAJOR film and TV productions.

    I reckon that's a good deal, myself...

    In fact I'm tempted to push it a bit more but it's my first proper commission so I'm not up there with the big guns... thoughts?

    Edited by Owen-B at 00:25:03 09-03-2006
  • patlike 9 Mar 2006 08:48:01 920 posts
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    Owen-B wrote:
    Deem:

    I'm about to go in quoting £550 per half day and £900 per full day, to include:

    - either 4 or 8 hours shooting
    - all the post-processing (20 images, in colour and B&W, both 300ppi and 72ppi, and burning - a further 4 hours of work I estimate)
    - usage for at least a year in their new brochure (which goes around the world) and website, advertising their company to MAJOR film and TV productions.

    I reckon that's a good deal, myself...

    In fact I'm tempted to push it a bit more but it's my first proper commission so I'm not up there with the big guns... thoughts?

    Edited by Owen-B at 00:25:03 09-03-2006

    Sounds about right. If I were them I'd want full rights, though. I think the cash sounds spot on. When they take VAT into consideration they're looking at a grand, which is very cheap for something they're going to be using for that sort of thing, to be honest. I'd want at least a grand for a full day's shooting.
  • Ginger 9 Mar 2006 09:03:30 7,256 posts
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    Owen-B wrote:
    In fact I'm tempted to push it a bit more but it's my first proper commission so I'm not up there with the big guns... thoughts?
    Just a thought, but if this is your first commission then you don't want to price it so high that they go somewhere else... However, I have absolutely no links to the photography or publishing world so my advice may in fact be useless.

    /waves cheerfully
  • deem 9 Mar 2006 09:19:07 31,667 posts
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    Post deleted
  • patlike 9 Mar 2006 09:34:11 920 posts
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    I've been chatting to a pro chap recently that'll do a "couple of hours" and supply finished images for £125. That's just stock jobs. To shoot an event, I'd charge about £400 for an evening's work, plus supply all shots (probably a set of 20) and hand over all rights. I reckon a grand for a full day plus all post-prod is in the right area. You'd charge at least that to do a full-day wedding.
  • Stickman 9 Mar 2006 11:58:43 29,986 posts
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    Seems like you're sorted, but for the record my pal said anywhere between £750 and £1K, but I think he's pretty good from what I gather. James Morrison? Like in The Doors. Anyone?
  • ram 9 Mar 2006 12:06:05 3,598 posts
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    Hi. I'm a freelance photographer, I started out last October and have done a fair amount of work since then.

    I charge about £500 for a days work, non-studio based that is. But it often depends on the size of the company I'm working for and if I've worked with them before. £500 is relatively cheap for large companies, but I'm just starting out and can't ask for top dollar.

    I find it very hard setting prices but I think you are better off going in high(ish) and them saying umm how about x amount.

    The most annoying thing is when I offer a rate that I think is quite high and they go "thats a great rate thanks" I wish I'd said higher.

    ram


    Edited by ram at 12:08:40 09-03-2006
  • patlike 9 Mar 2006 13:52:08 920 posts
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    Oh, and congrats, Owen :D
  • paulf 9 Mar 2006 14:24:15 517 posts
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    ask for twice the amount you want and let them haggle you down, if they say yes straight away then you havent asked for enough
  • Deleted user 9 March 2006 15:45:30
    patlike wrote:
    Owen-B wrote:
    Deem:

    I'm about to go in quoting £550 per half day and £900 per full day, to include:

    - either 4 or 8 hours shooting
    - all the post-processing (20 images, in colour and B&W, both 300ppi and 72ppi, and burning - a further 4 hours of work I estimate)
    - usage for at least a year in their new brochure (which goes around the world) and website, advertising their company to MAJOR film and TV productions.

    I reckon that's a good deal, myself...

    In fact I'm tempted to push it a bit more but it's my first proper commission so I'm not up there with the big guns... thoughts?

    Edited by Owen-B at 00:25:03 09-03-2006

    Sounds about right. If I were them I'd want full rights, though. I think the cash sounds spot on. When they take VAT into consideration they're looking at a grand, which is very cheap for something they're going to be using for that sort of thing, to be honest. I'd want at least a grand for a full day's shooting.

    Errrr... VAT? I know nothing of VAT...
  • Deleted user 9 March 2006 15:46:12
    patlike wrote:
    Oh, and congrats, Owen :D

    Cheers, but they haven't said YES yet! :S
  • Deleted user 9 March 2006 15:53:09
    deem wrote:
    Personally, I wouldn't pay more than £500 for a day - however good they were, unless the photographer was a full-time professional, with a book full of commissions, but good luck to you, and I hope you get the job. Quite a few of the photographers I use don't charge that much, and they have been fully pro for years. Most them work at least 4 days a week - at 1000k a day, they would be looking at upwards of 300k a year - which is pretty unrealistic.

    On one hand, ust because jobs are few and far between, doesn't mean that you should overcharge to make up for not having many jobs, but on the other, only you know if you can get away with charging that much for not only your first job for a certain client - but you first comission! Having re-read your post, it sounds like they might have more than enough of a budget to pay you that sort of rate. Good luck, and I hope you pull it off.

    Yeah I agree it's quite a lot, but I had NO idea what to go with and I threw in as much as I could think of for the money. I'm hoping that my relationship with them is such that if it's too much they can say so and I can go back and drop it by 25% or so, whatever it takes to get it.
  • patlike 9 Mar 2006 17:31:05 920 posts
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    Owen-B wrote:

    Errrr... VAT? I know nothing of VAT...

    If you know nothing about it, you don't have to charge it :D
  • otto Moderator 28 May 2007 11:16:19 49,322 posts
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    Why not post a question to the photo.net forums? Lots of pros hang out there.
  • otto Moderator 28 May 2007 11:16:19 49,322 posts
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    "When" - have you finished already then Keyser?
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