wii publicity • Gaming • Wii • Eurogamer.net

famous_roy 19 Oct 2006 10:52:37 4,126 posts
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ign recently pointed out (although its face achingly obvious) that nintendo arent pushing the wii much in terms of publicity. surely we should have been bombarded by kerrazy footage of ppl playing wiisports or diving behind their chairs while playing metroid by now?

in terms of of tv ive seen almost nothing on the wii, very little advertising past the cover of the official nintendo mag. xbox360 has even had coverage on newsround! (yeah i sure do watch it before the evening neighbours)

anyone actually seen some wii publicity? do nintendo really think word of mouth is gunna shift this console?

Edited by famous_roy at 11:05:14 19-10-2006

bigbadbeasty 19 Oct 2006 10:57:25 126 posts
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When I think back to the Snes release, the adverts were on all the time, and look how well the Snes did. I really hope they push it onto TV adverts in November.... but I ain't holding my breath!

Blerk Moderator 19 Oct 2006 10:59:30 48,222 posts
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I've got a sneaky suspicion that I've seen a Wii advert in a print mag. Maybe this month's Games TM?

Of course, it might've just been a dream.

famous_roy 19 Oct 2006 11:03:35 4,126 posts
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well i remember the months leading upto the xmas that ocarina of time was released, you practically couldnt avoid the ads, which really did the job properly.

lots of in game footage and tasty epic nintendo vibe, led to me uber pressuring my rents for an n64 for xmas morning

*reminisces about kokori village, beating the deku tree before xmas dinner*

Dirtbox 19 Oct 2006 11:04:05 92,596 posts
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Post deleted

TriodeBliss 19 Oct 2006 11:05:38 724 posts
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Blerk wrote:
I've got a sneaky suspicion that I've seen a Wii advert in a print mag. Maybe this month's Games TM?

Of course, it might've just been a dream.

There's a double page spread in Edge.

X201 19 Oct 2006 11:10:39 22,150 posts
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The TV stuff will start in November. Pointless advertising something you can't buy to Joe Bloggs this early.

Blerk Moderator 19 Oct 2006 11:12:14 48,222 posts
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TriodeBliss wrote:
There's a double page spread in Edge.

Ah! I bet the same one's in Games TM, then. I'm not going mad after all. :-)

Kay 19 Oct 2006 11:12:52 21,321 posts
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The lack of advertising and publicity is a little worrying. The console may still be around six weeks away, but Nintendo really needs to get the hype machine going.

K

Blerk Moderator 19 Oct 2006 11:14:43 48,222 posts
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Nintendo Europe don't have a hype machine. They only have a hand-cranked "small squeak" box.

jellyhead 19 Oct 2006 11:17:31 24,356 posts
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and all that says is "Buy it if you want, we don't care. We hate you anyway."

Kay 19 Oct 2006 11:18:21 21,321 posts
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Then again, I don't remember seeing many adverts around the time of the DS launch, either, but now they're everywhere.

K

TriodeBliss 19 Oct 2006 11:18:43 724 posts
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I've always wondered why Nintendo Europe is headquartered in Germany. Does anybody know why?

famous_roy 19 Oct 2006 11:19:44 4,126 posts
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Blerk wrote:

TriodeBliss wrote:
There's a double page spread in Edge.
Ah! I bet the same one's in Games TM, then. I'm not going mad after all.

gamers tm and edge are all well and good (prefer gamers tm myself ; D) but are the audience nintendo are aiming the wii at the type of ppl that read computer game mags?

another thought is that with all the kerfuffle over preorders etc, arent the only ppl to have wii's this christmas going to be hardcore gamers? ie: the people who actually bother to preorder a console, most parents would probly just expect to march into a shop in december and pick up wotever little johnny or sally has asked for

SirScratchalot 19 Oct 2006 11:20:14 7,921 posts
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TriodeBliss wrote:
I've always wondered why Nintendo Europe is headquartered in Germany. Does anybody know why?

It's because nintendo thought they were a surefire win during the second world war. Or because it's in the geographical center of Europe maybe?

Edited by SirScratchalot at 11:20:44 19-10-2006

Blerk Moderator 19 Oct 2006 11:21:53 48,222 posts
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famous_roy wrote:
gamers tm and edge are all well and good (prefer gamers tm myself ; D) but are the audience nintendo are aiming the wii at the type of ppl that read computer game mags?

It's not a bad approach at this time. Target the enthusiasts who already know all about it first, blitz the general public when it's about to hit the shelves.

Why the worry? It's not your money on the line! :-)

famous_roy 19 Oct 2006 11:27:00 4,126 posts
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hehehe true, but i kinda want nintendo to do well, like your kid on sports day

bigbadbeasty 19 Oct 2006 11:35:08 126 posts
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famous_roy wrote:
hehehe true, but i kinda want nintendo to do well, like your kid on sports day

Soooooo true

KingOfSpain 19 Oct 2006 11:37:25 5,344 posts
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They will replace the DS ads on C4 with Wii ones.

Still i bet xbox will have more ads this xmas, they have been doing some really good ones in the cinema (the stand off ad is fantastic)

Wii should stick to C4 comedy, CITV and places like that. They are not really selling to the tech savey and big poster will not be able to show the controller

Carrybagma 19 Oct 2006 11:42:51 3,904 posts
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Maybe it's because they know they wont have to start advertising until all the fanboys have had their fill?

DaM 19 Oct 2006 11:43:41 17,729 posts
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I wouldn't be surprised if we see the likes of Richard and Judy jigging about playing Wii Tennis.

/note to Nintendo - bribe Trevor McDonald and present the Wii as the antidote to evil games, he could have a special on it.

famous_roy 19 Oct 2006 12:11:33 4,126 posts
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richard and judy? pfft phil and fearn thanks, preferably fighting eachother through wii boxing. (im between jobs)

joey 19 Oct 2006 12:18:55 297 posts
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There have been a few Wii ads very late on C4, and they are playing ad's on the big TV's in Comet etc.

rare_uk 19 Oct 2006 12:26:22 3,634 posts
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Yay no advertising hopefully means no sell-out on release day so I'll be able to pick one up on release day.

I know, I'm selfish!

FiveManArmy 19 Oct 2006 14:03:44 506 posts
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joey wrote:
There have been a few Wii ads very late on C4, and they are playing ad's on the big TV's in Comet etc.

Cool. What were they like? Did they show in-game footage or were they all arty?

Ignatius_Cheese Moderator 19 Oct 2006 14:05:22 11,104 posts
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TriodeBliss wrote:
There's a double page spread in Edge.

Love that advert. Simple and pointless

)

adinus 19 Oct 2006 14:09:17 307 posts
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famous_roy wrote:
xbox360 has even had coverage on newsround! (yeah i sure do watch it before the evening neighbours)

Edited by famous_roy at 11:05:14 19-10-2006

So did the Wii last week ;0)

They had a 3 minute feature about the Wii and Rayman Raving Rabbids.

joey 19 Oct 2006 14:11:12 297 posts
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FiveManArmy wrote:

joey wrote:
There have been a few Wii ads very late on C4, and they are playing ad's on the big TV's in Comet etc.

Cool. What were they like? Did they show in-game footage or were they all arty?

They used the first promo vid, the one where it starts with the wiimote emerging from milk, peeps leaping about on sofa, some in game footage.

FiveManArmy 19 Oct 2006 14:22:20 506 posts
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joey wrote:

FiveManArmy wrote:

joey wrote:
There have been a few Wii ads very late on C4, and they are playing ad's on the big TV's in Comet etc.

Cool. What were they like? Did they show in-game footage or were they all arty?

They used the first promo vid, the one where it starts with the wiimote emerging from milk, peeps leaping about on sofa, some in game footage.

Seems a strange choice of footage and time to run the ad but at least it's a start!

FiveManArmy 20 Oct 2006 09:51:04 506 posts
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Quote from GoNintendo about Euro advertising for the Wii. Sounds promising!

"Nintendo details Euro launch campaign

TV spots, they got you covered. In-store demos, but of course! Trailers at the movies, you know it. PR hype, without a doubt. Nintendo is going to blitz Europe with a �6.5 million ad campaign from here to December, and then another �4.5 million from January to March.

Wii product manager Rob Lowe made a few statements concerning the aggressive campaign. 80% of UK television watchers are expected to see Wii TV commercials 3 times a day!

�It is our intention to make the Wii the number one console in the UK. The campaign focuses on real people playing and having fun.� - Rob Lowe"